Spring, Summer and the Holidays are the best time of the year for makeup lovers. There are new product launches happening left and right! Etude House has launched many new products in the first Quarter of 2014 and I have already covered the makeup and skincare launches until March so today, I am going to share details about the what’s new at Etude House right now focusing on April and May 2014 (till date) launches!
Disclaimer: I am not affiliated with any brand and this is not a PR post. All the information is provided to the best of my ability and knowledge. This is a LOOOOOONG post!
- Etude House Play 101 Pencil
- Face Conditioning cream light
- Etude House Precious Mineral Blooming Fit BB Cream
- Etude House Proof 10 Gelquid Liner
- Etude House BB Boomer
- Etude House Baby Pudding Pact
- Etude House Precious Mineral Bright Fit Pact
- Etude House Secret Beam Powder Pact
- Etude House BB magic Pact
- Etude House Pearl Aura Brightening Essence and Emulsion
- Etude House Every Month Cleansing Cream
- Etude House Every Month Cleansing Cream
- Etude House Play Therapy Wash off mask
- Etude House Play Therapy Sleeping Pack
- Etude House Baby Choux Base (New packaging)
- Etude House Fresh Cherry Tint – 2 new shades
* skincare products marked in blue.
Play 101 Pencil
One of the main product launch that happened at the end of April was the Play 101 Pencil. There are 50 shades in different finishes and most are multipurpose. See my Etude House Play 101 – All details post. I am going to share the swatches of the Play101 pencils next. I really liked this concept. Wouldn’t it be nice if we could all have a pencilbox (like good old school days) and fill it with all our makeup – concealer, eyeshadow, eyeliner, blush, lipstick, lipgloss? I have 8 of the Play101 pencils and this is an interesting product! Review and makeup looks will be coming up soon!
Price of Etude House Play 101 Pencil – 6000 KRW (~6$)
Face Conditioning Cream Light
Some people raved about the Face Conditioning Cream (read my review here). It was meant for dry skin (as per an SA at Etude House) so they have now introduced Etude House Face Conditioning Cream Light for oily skin. It is basically a primer with additional skincare benefits. It also offers medium sun protection. This primer-in-cream product boasts of a sebum-control formula. I have bought this and have used it, the review will be coming up around the end of May.
Price of Etude House Face Conditioning Cream Light – 12000 KRW (~12$)
Etude House Precious Mineral Blooming Fit BB Cream
I have never read a bad review of the Etude House Precious Mineral Bright Fit BB cream (except for mine which does not count as I am going to review it again). Etude House then launched the Cotton Fit BB cream and now we have the Blooming Fit BB cream. Bright Fit BB cream was meant for Normal to Dry skintypes while the Cotton Fit was targeted towards oily skintypes but I am yet to find information on what the Blooming Fit Bb cream will do. All of the three Precious Mineral BB creams seem to be Whitening,Anti-Wrinkle, Anti-darkening.
Price of Etude House Precious Mineral Blooming Fit Bb cream – 15000 KRW (~15$)
Etude House Proof10 Gelquid Liner
I have already done a details and swatch post on the Etude House Proof10 Gelquid liner, see it here. As the name suggests, the Etude House GELQUID liner is an eyeliner with the lasting-power, waterproof properties, smoothness of a gel in the ease-of application of liquid liner (my guess). I have really liked the formula and out of the 5 shades, I got the shimmer-y brown shade. The review is coming up soon!
Price of Etude House Play 101 Pencil – 9000 KRW (~9$)
Etude House Baby Pudding Pact, Etude House Precious Mineral Bright Fit Pact, Etude House Secret Beam Powder Pact, Etude House BB magic Pact
You know summer is coming up when Etude House launches 5 compacts! I have dry skin (if you have not read it in the last 563 billion times on this blog already) so I do not use compacts even in summer. I skip makeup most of the times during the day (can I still call myself a beauty blogger?). Anyway. So there are 5-6 to choose from. The Dear Girls Be Clear pact (that I got lat year) is not available anymore I think. And I am not sure how these are different from each other. All of these pacts offer medium sun-protection SPF25 to 35 and PA++. A couple of these have shimmer.
Etude House BB Boomer – I totally forgot what this was. I think this was a BB balm. I seem to have lost the details 🙁 I will get the info the next time I go to the store 🙂
Price of Etude House BB pacts ranges from 11000 (11$) to 15000 KRW (~15$)
Etude House Pearl Aura Brightening Essence and Emulsion
One of the few Skincare product launch of April-May is the Pearl Auro Brightening Essence and Emulsion. This skincare line Tahiti Black pearl extract and is marketed as a whitening product. I am averse to whitening products (maybe because I am a rebel and hate how crazy Indians are for whitening products) but I still got a 3 day trial pack to test. And my reasons are – I want to try, Pearl extract is good for dry skin. I will report back on this once I use my samples.
Price of Etude House Pearl Aura Brightening Essence – 16000 KRW (~16$)
Price of Etude House Pearl Aura Brightening Essence Lotion – 12000 KRW (~12$)
Etude House Every Month Cleansing Cream, Cleansing Tissue
Etude House launched a range of foaming cleansers in February containing 12 face washes each one corresponding to each month. The theory is that the skin needs different nutrients throughout the year according to the changing seasons (and months). I was not sold on the theory so I refrained from buying those cleansers (plus I have been crowning in my Baking Powder Cleansing Foams for months and need to try something from a different brand. 1+1 offers I tell you!). So they now launched corresponding Cleansing creams: Moisture & Revitalizing , Soft & Moist. I do not see anyone grabbing it off the shelves so I don’t know. I have plenty of cleansing stuff otherwise I would have tried one of the two cleansing creams!
Price of Etude House Every Month Cleansing Cream – 4000 KRW (~4$)
Etude House Play Therapy Wash Off Pack, Etude House Sleeping Mask
There are new Wash off masks, sleeping packs as well at Etude House now.
3 Wash Off masks – Soft Clay mask, Spot Care mask, Brightening Up! mask.
2 Sleeping packs – Moist Up! pack, Firming Up! pack.
I am a skincare junkie. So it is strange that I have not picked these up. Well, the plethora of face masksheets have made me become lazy and look down on wash off type masks. Just kidding. It’s just a matter of time before I pick up the Brightening Up mask. I am not into Sleeping packs though.
Price of Etude House Wash Off Pack, Sleeping Mask – 8000 KRW (~8$)
Etude House Fresh Cherry Tint – 2 new shades
Etude House Fresh Cherry Tints have celebrated 5 years and on this occasion, Etude House has launched 2 new limited edition shades – OR202, PP501
I have swatched the fresh Cherry Tints a lot of times in the past 12 months. But I never bought one. So…
Price of Etude House Fresh Cherry Tint- 6000 KRW (~6$)
Etude House Baby Choux Base (New packaging)
I am yet to confirm if they changed the formula but Etude House has repackaged their “World famous” Baby Choux Base. It is still in the squeeze tube! I asked a coupe of SAs and they said that they do not think the formula has changed but no one was 100% sure. So most probably they just changed the fonts on the tube to match it better to the rest of the new products (fonts?). I thought you may find it interesting or something 😉
Price of Etude House Baby Choux Base – 11000 KRW (11$)
This might be my longest post ever! In the 17 million years I have spent to write it, I have made sure to give as many details as possible. But if you have any questions, I’d be happy to answer them. Leave your questions in the comments or email me directly! BTW have you checked out my giveaway? The link is in the sidebar!