Etude House Magic Any Cushion Launch (The Secret is Out!)

So the much anticipated Etude House Magic Any Cushion testers are out in the store. There are three Magic Any Cushion in this line – Peach, Berry and Mint just like the Baby Choux Base. These will be officially sold from 28th February onwards.

Update 15 March 2014: Read the review of Magic Any Cushion.

etude house magic cushion launch

Etude House Magic Any Cushion

Check out the events (2nd in line): Etude House Magic Any Cushion

Etude House ran a small contest through their Global facebook Page to give their International Readers a chance to experience this product before it releases here in Korea and the results are yet be declared so I have to make do with the testers for now.

The Magic Any Cushions can be booked for 10000KRW at the moment but I did not book mine as I am not sure if I need a base since I have dry skin. If I learn that these are not just bases but are more like BB creams/CC creams/foundation, I will definitely give them a try! I expect these to work better for oily/normal skintypes like usual Etude house face makeup products.

These will retail for 28000 KRW.

Since the SA did not speak English and the information is not yet available online on this product (in English), I am guessing these cushions are color-correcting bases like the Baby Choux bases. Normally the Peach shade is for neutralizing, the berry shade is for brightening and the mint shade is for counteracting redness on the skin!

etude house new launch

Etude House Magic Any Cushion

* The second image belongs to Etude House Korea website

Sorry for the half-baked information but I am not in touch with the PR of the company to get a chance to receive official details. I am gathering this information myself and since I cannot read Korean, it is more of a guessing game for me. Once I get proper details, I will do an updated post!

Would you consider buying the Etude House Magic Any Cushion? What are your favorite Etude House products?

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