Review: Estee Lauder Pure Color Gloss – Pink Kiss and Plum Divine (+swatches)

Product: EsteeLauder Pure Color Gloss (Shimmer) – Plum Divine, Pink Kiss

Claim: Lip Gloss with the power to light up your face. True Vision™ technology transforms ordinary color and makes it extraordinary. Imagine what it will do for your lips. True vision™ color. Maximized color impact. Magnified vibrancy, clarity and dimension. Amplified brilliance. High impact finishes.

estee lauder plum divine pink kiss gloss review

Estee lauder Pure Color gloss Pink Kiss (Right top), Plum Divine (Right bottom)


Each Pure Color Gloss shade comes in one of three distinct, multi-dimensional finishes:

  • Mirror Shine
  • Luminous Shimmer
  • Dimensional Sparkle

(All with sheer-to-medium coverage high performance wear) Feels light and luscious, never sticky Drenched with conditioners Flexible-tip applicator hugs every curve of your lips – smooths on precisely, stays on perfectly.


estee lauder plum divine pink kiss gloss swatch

Estee lauder Pure Color gloss Pink Kiss (left), Plum Divine (Right)


I received this gloss duo in the “Glamour is Golden” collection released in 2010. Until then I did not own any Estee Lauder makeup. And by buying the holiday gift set, I got to try a lipgloss duo (Plum Divine and Pink Kiss), 4 Pure Color lipsticks (Pink Parfait, Tiger Eye, Rose Tea, Bois de Rose), 3 Pure Color pencil liners, Estee lauder makeup brushes and travel pouch, Estee Lauder Eye makeup remover in addition to 18-color Pure Color eyeshadow palette, 4-blush+bronzer compact, a mirror and a travel makeup case!

I loved everything from the holiday set so much that I would give all of them above 3.5 out of 5!

The Estee Lauder gloss that I received with the set were Plum Divine (Shimmer) and Pink Kiss (Shimmer).

The Plum Divine (08) Shade is true to its color in the packaging while Pink Kiss (09) is visibly warmer than pink. Both of these are Shimmer finish and have fine shimmer particles.

To be honest, the glosses were my least favorite from the Glamour is Golden collection (Despite being really good). My only problem is the payoff on pigmented lips like mine.

Key points:

  • Moisturizing
  • Non-sticky
  • Do not feather outside
  • Feel like balms on the lips
  • Light-weight
  • Can be worn with lipsticks or alone
  • Shimmery but not over the top glittery
  • Pigmented but not opaque

I loved everything about the lipglosses except that the color of my lips is visible underneath if I do not apply lipstick!

Rating: 3.75/5

Recommend: Yes

Repurchase: Yes

I would try out more shades from the brand in other finishes and shades!

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